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Beyond the Bamboo Curtain renders the Asian American experience through the eyes of a fifth-generation Chinese American who overcame discrimination to achieve the American dream while not being accepted by the Asian or the American culture. Anchored within the cultural/historical context, embellished with images, and enriched with interviews with famous Asian Americans who add their perspectives, the memoir sheds light on the real lives and thinking of this “invisible” minority.

Cross-Cultural Selling For Dummies

Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.

This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:

  • Reach out to multicultural customers
  • Develop strong relationships
  • Adapt your sales presentations and techniques
  • Clear language barriers
  • Boost your street cred
  • Present appealing financing options
  • Create a foundation for long-term success
  • Handle negotiations with skilled hagglers
  • Recognize and overcome objections
  • Adopt techniques to close the sale
  • Create a strong referral base
  • Avoid cultural conflicts
  • Maintain a diverse sales team

You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!

111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers

Due to the growing threat of discounted real estate services and online competetion, the number of real estate transactions completed by traditional professionals is dropping every year. Therefore, real estate professionals today are finding that the basic services of the past no longer are enough to appease the savvy consumer interested in buying of selling a home. The average commission rate dropped 16% from 1991 to 2004 according to industry real estate analyst REAL Trends. Only those agents who learn how to justify their commissions will be paid what they’re worth. In 111 Ways to Justify Your Commissiion, author, real estate broker, and speaker Michael D. Lee arms real estate professionals with new methods of adding value to their services without compromising their livelihoods. Using tips, anecdotes, charts, and figures to outline a proven strategy, this guide provides practical, tangible, and easy-to-follow steps that add tremendous value to a real estate business, allowing real estate professionals to stay competetive in an evolving industry.

Black Belt Negotiating: Become a Master Negotiator Using Powerful Lessons from the Martial Arts

The best martial artists know what they want when they enter the arena, they know how to get it, and they’re not afraid to go after it. The same could be said of great negotiators. This book uses the principles of martial arts to guide readers step-by-step, from basic techniques through advanced strategies, all the way to achieving their “black belt” in negotiating. Packed with quizzes, scripts, checklists, and even a Negotiating Rating Sheet for continual self-assessment, the book trains readers in martial arts-based negotiation fundamentals, including: * Don’t Fear the Blow — Black belts aren’t afraid of being hit or they would never step onto the mat. Get over your fear of bargaining, and the fight is already won. * Identify Vital Striking Points — Weaken others’ positions by identifying what’s most important to them…and bring down even the biggest opponent. * Read Your Opponent — Counter an opponent’s moves by honing in on what technique they’re using — and hit them with the perfect response. Grounded in authentic martial arts tactics, this book turns novice bargainers into black belt negotiators who can get whatever they want out of any situation.

Men in the Minefield of
Sexual Harassment

 

Since the #MeToo social media movement hit the scene in 2017 and took down such well-known icons as Harvey Weinstein and Bill Cosby, many men have been afraid to have any contact with women in the workplace. This book provides practical steps for modern men to work with and support female coworkers while avoiding unwarranted sexual harassment claims. Covered are such issues as: dating in the workplace, moving from bystander to ally, and how to defend yourself against false claims. Learn how male privilege affects the working environment and how to help level the playing field. Also revealed are the subtle differences between men and women that often lead to miscommunications and misunderstandings. The author has been an anti-harassment consultant for Fortune 100 and 500 companies and professional speaker to more than 1,000 companies around the world for over 25 years.